Article Courtesy: latina.com
When 18-year-old Jackie Garza heard that her father wanted to sell the business he opened just a couple of years ago after seeing a sharp decline in customers post-Hurricane Harvey, she decided to take action.
Jackie’s father, Trinidad Garza, is in his 70s and has been baking since he was a kid. He immigrated to the U.S. from Mexico years ago and spent time working in the refrigeration industry. The thought of him losing out on his dream was simply too much for Jackie to bear.
With a mission to save La Casa Bakery and Café, Jackie took to Twitter with a video of her father making pan dulce from scratch.
Within a mere 48 hours, the high school senior got the retweet she asked for and tens of thousands more; the vid has since racked up more than a million views.
Mr. Garza who “didn’t know anything about Twitter” was happily surprised that his daughter’s pleas worked: The bakery has had lots of new customers and the pan dulce has been selling like, well, hot cakes.
As recent tweets show, the business is indeed booming. We wish the Garza family a great business future ahead.